Author: Casino Connection Staff

Senators Hear Business Appeals on Maryland Sports Betting

Members of a key Maryland state Senate committee heard pleas from business owners last week for inclusion in the coming sports betting business, in addition to those parties authorized for sportsbooks under the sports betting measure passed recently by the state House of Delegates.

The House bill, sponsored by House Speaker Adrienne A. Jones, created several different licenses open for applications—for 10 retail sportsbooks an 15 online/mobile betting licenses. The measure, which passed the House easily on a 129-10 vote, also guaranteed sports betting licenses to each of the state’s six casinos, the Laurel Park thoroughbred racetrack, the Maryland state fairgrounds in Timonium, and Riverboat on the Potomac, an off-track betting facility on the Potomac River.

The bill also allows for in-person betting at Pimlico Race Course in Baltimore on race days and at the stadiums of the Orioles, Ravens and Washington Football Team on game days and during special events.

The bill landed in the state Senate Budget and Taxation Committee, which last week hosted video testimony from business owners and entrepreneurs asking to be added to the list of guaranteed sports betting licenses in the measure.

Representatives from the Chesapeake Beach hotel Rod ‘N’ Reel, Bingo World in Brooklyn Park and Long Shot’s Restaurant & Bar in Frederick each appealed to be added as guaranteed licensees.

The Rod ‘N’ Reel Resort features 24-hour live bingo and bingo machines. In video testimony, owner Mary Lanham said in-person sports betting would be a “perfect match” to the bingo operation, which is undergoing a $30 million renovation and expansion, according to the Baltimore Sun.

Victoria Clemens of Bingo World reported a similar symmetry, saying sports betting would offer customers “a more complete, fun, festive and friendly” experience. Bruce Bereano, lobbyist for Long Shots, testified saying that all off-track betting sites should be able to have sports betting, too. “They already are venues where wagering and betting is going on, and they should therefore be included for the maximization for sports betting in the state,” he said, according to the Sun.

Other testimony before the committee involved the mobile and online licenses, thought to be the most valuable in that the vast majority of legal sports betting in the U.S. has been online and/or mobile.

Some called on the senators to link mobile licenses to all physical licenses. Prominent among those were lobbyists for the two largest casinos in the state, Maryland Live! and MGM National Harbor.

Georgia Online Sports Betting A No-Go

The Georgia House ended its 2021 legislative session without a vote on a bill that would have placed a sports betting amendment on the 2022 ballot. The Senate had passed the ballot measure and enabling legislation a few weeks earlier. Supporters of sports betting can try to pass a bill when the 2022 session starts next January. If lawmakers fail to pass sports wagering legislation then, the earliest legal betting can begin would be 2025. Similar measures failed in 2020.

Two companion bills sponsored by state Senator Jeff Mullis advanced ahead of competing sports betting bills. They would have put legalizing sports wagering on the 2022 ballot, and directed the Georgia Lottery to regulate it following voter approval. The state’s professional sports teams, which had lobbied for the issue for years, supported the bills.

The measure passed the Senate with bipartisan two-thirds super-majorities. But a month later, conservative and anti-gambling Republicans put the brakes on, and Democrats’ opposition to an unrelated Republican-backed bill spelled the end.

In the House, the bills hopped between various committees until a controversial Republican-backed voting regulation bill took center stage.

They passed out of the House Rules committee just a few hours before the House adjourned with no vote on the full floor.

Legalized sports betting still has the support of Georgia’s professional sports teams and affiliates, as well as several members of the Republican caucus that controls both chambers.

Advocates of legal sports betting claimed 2.3 million Georgians already bet on sports every year, illegally. “We’re not creating something new. If we make it legal, we’ll get revenue out of it,” said state Rep. Ron Stephens, chairman of the House committee.

The legislation limited sports wagering to professional sports only and betting only could be done online. Part of the proceeds would have gone to the HOPE Scholarship and pre-kindergarten programs, rural broadband access, rural health care, mental health services and attracting major sporting events to the state.

Flutter Considers Both Sides of a FanDuel IPO

Here’s a conclusion that could startle followers of gambling-related companies: FanDuel alone could be worth $40 billion should it go public. As it stands, the worth of its parent Flutter Entertainment is $40 billion.

This speaks well of the plan to go the IPO route with FanDuel. Flutter owns 95 percent of the sportsbook. When Flutter revealed the possibility of an IPO, its stock jumped 7 percent, according to Legal Sports Report.

Analysts are near unanimous that FanDuel is undervalued compared to its chief competitor, DraftKings, which trades at 27 times FY21 sales for a $28.5 billion valuation. Yet FanDuel Group expects 30 percent more revenue in FY2021.

Analysts say the undervaluation speaks to Flutter’s listing on a U.K. exchange and not in the U.S. As Bank of America put it in a note to clients on Monday:

“We believe that even a small shareholding list of the FanDuel business in the U.S. could help crystallize the value of the business, boosting Flutter’s overall valuation,” Bank of America told clients.

Peel Hunt analyst Ivor Jones wrote that Fox has the option to buy 18.6 percent of FanDuel from Flutter in July based on fair market value. If the valuation increases through an IPO, Flutter stands to make a lot more from the transaction.

But Numis Securities analyst Richard Stuber wonders whether the stock values are accurate.

“We can certainly see the appeal of a U.S. IPO in the short term, but our key concern is that DraftKings may be overvalued and therefore Flutter would arguably be chasing a short-term bubble,” Stuber said.

Still, neither company is close to turning a positive cash flow, even in the face of competition from more than 10 companies.

Yet Paul Martino, founder of Bullpen Capital, said that the bubble was market-wide rather than just confined to sports betting which works in favor of Flutter making a move.

“The bubble is going to pop regardless of what Flutter does,” Martino said.

Arizona Sports Betting Proposal in Limbo

The most recent iteration of an Arizona sports betting bill that would allow tribal casinos and professional sports venues to accept the wagers is now dead in the water.

A “strike everything” amendment to SB 1293, filed March 25, didn’t advance due to a typo in the text. “Strike everything” is a technical legislative term that means a bill’s content is stripped and something else substituted. The bill in question started as a refrigerated products bill on the agenda for the House Appropriations Committee.

The typo made the language say that any pro sports venue with more than 150 attendees per year (instead of the intended 150,000 attendees) was eligible for a sports betting license. The amendment’s language had been intended to make Phoenix Raceway eligible for sports betting.

This alarmed the gaming tribes, and so the bill’s progress hit a wall. The tribes felt this was a way to get around the tribal compact amendment they have already negotiated with Governor Doug Ducey.

The tribes had earlier been spooked by an attempt by some lawmakers to mix sports betting with historical horse racing, which they consider would violate their compacts. Supporters of the historical horse racing proposal have pulled back on it to allow sports betting to go forward undiluted with more controversy.

Some lawmakers feel that the waters have been so muddied that Ducey’s compact deal may have to be postponed until 2022. The current session ends April 24.

Ohio Sports Betting Committee Holds Final Hearing

The Ohio Select Committee on Gaming recently concluded its hearings on sports betting after nine sessions and more than 60 witnesses. Committee Chairman state Rep. Kirk Schuring said he expects a bill to be introduced this month. Earlier this month, Governor Mike DeWine stated legalizing sports betting in Ohio is “inevitable.”

Schuring said he’ll be in close contact with Senate Majority Leader Matt Huffman and committee members to draft sports wagering legislation. “I’ll be working with each individual member, looking for their input and suggestions on how we will build a bill,” he said.

At the final hearing, two speakers addressed e-bingo and six people submitted written testimony about sports betting. Renée Mancino, executive director of Ohio Harness Horsemen’s Association, and Dave Basler, executive director of Ohio Horsemen’s Benevolent and Protective Association, both said horseracing should receive a share of sports betting revenue if it’s legalized in Ohio, since it will impact tracks and horsemen.

Basler noted an average gambler who spends $100 at the racetrack would probably direct half of his wagering to professional sports. “Win or lose, horseracing loses on this proposition. That’s our request, that we receive a portion of the sports wagering to make up for the dilutive effect it’s unquestionably going to have if sports wagering is passed,” he said.

Whether sports betting will be regulated through the Ohio Lottery has yet to be determined, Schuring said. The committee heard from proponents who want the Ohio Lottery Commission to oversee sports betting, reasoning that small, local business which already offer Keno through the lottery also could offer sports wagering to keep and attract customers. Another plus for lottery oversight is that its profits are distributed by law to public schools statewide.

Commercial casinos, however, have lobbied to limit sports betting to their venues. Speaking before the committee, Greg Beswick, chairman of the Fair Gaming Coalition of Ohio, said, “We need to make sure that the gaming product actually helps in every city and every municipality. Unfortunately, we’ve found that the casinos haven’t quite lived up to the billing they gave us when they went on the ballot and became legal in Ohio. We’ve seen them break promises when it comes to jobs and when it comes to development in the state.”

Denis Smith, chairman of Public Education Partners, added, “We need to make sure that the legislature considers the perfect way to house the new industry of sports betting would be through the framework for the already-existing Ohio Lottery and not something prescribed to casinos.”

Tennessee Sportsbook Reinstated

In an recent emergency hearing in Nashville, Davidson County Chancery Court Judge Patricia Head Moskal ruled the Tennessee Education Lottery must reinstate the license of the sports betting company Tennessee Action 24/7, which was suspended as the company was accused of not doing enough to prevent debit card fraud.

Attorney E. Steele Clayton IV, representing Action 24/7, said the timing of the suspension could not have caused more damage, coinciding with the start of college basketball’s March Madness.

Clayton said Action 24/7’s problems were exaggerated and he filed a lawsuit to overturn the company’s license suspension. Clayton told the court a lottery investigator said the fraud caused “tens if not hundreds of thousands of dollars’ worth of damages,” however, the actual figure was $22,601. He stated the company quickly realized the fraud and took steps to prevent future occurrences.

Clayton’s lawsuit claims Action 24/7’s rights of due process were violated because lottery officials weren’t allowed to hear the company’s testimony during the meeting when the lottery board voted to ratify the suspension.

Clayton noted the company recently had reported numerous cases of debit card fraud to lottery investigators, including one case where an individual made 124 deposits into a gaming account using seven different cards, then placed minimal bets and withdrew most of the money.

At the hearing, Assistant Attorney General Lindsay Sisco argued the board had acted within its rights to immediately protect the public and the integrity of the sports betting system. She also acknowledged that the state’s sports betting system only began in November and there is a learning curve. Clayton said, “I get that there’s a learning curve but while lottery officials are learning our business is being destroyed.” Moskal said, “I appreciate the timing, with the basketball tournament this weekend.”

Clayton noted the damage caused by the suspension could have both immediate and long term impact, since bettors are more likely to stick with the company where they make their first wagers.

In her ruling, Moskal wrote, “Action 24/7 has clearly shown the likelihood that its rights are being violated and it will suffer immediate and irreparable injury.” She ordered that the company’s license to be reinstated while it appeals.

Following the ruling, lottery officials issued a statement noting, “We will continue to work with Action 247 to implement appropriate minimum internal control standards that protect the public interest and minimize risk to the integrity of sports gaming in Tennessee.”

BIA Approves Catawba, North Carolina Compact

BetMGM last week revealed two new partners, Major League Baseball’s Detroit Tigers and sports audio firm Audacy.

BetMGM has become an official gaming partner of the Tigers under the terms of a multi-year sponsorship agreement.

Highlights of the sponsorship in the gaming category include BetMGM branding on scoreboards throughout Comerica Park, fan-focused promotions, integrated social media content, and more.

“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” said Peter Kent, senior vice president of corporate partnerships for the Detroit baseball club. “Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”

As part of the multi-year deal, BetMGM will be integrated across the Tigers’ digital and social platforms, including the MLB Ballpark App. BetMGM signage will also be prominently featured at Comerica Park, including on the out-of-town scoreboard and the speed pitch LED board.

BetMGM Chief Revenue Officer Matt Prevost said, “From day one, it’s been a priority for us to develop deep relationships with Michigan’s beloved sports teams. We look forward to our partnership with the Detroit Tigers and engaging with their fan base to offer best-in-class promotions and benefits only available on BetMGM.”

David Tsai, president, Midwest Group, MGM Resorts said, “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city. MGM Grand Detroit is ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge before, during, and after games for an innovative and exciting experience.”

The BetMGM app is available for download in Michigan on both iOS and Android and accessible via desktop at sports.mi.betmgm.com. As BetMGM continues to expand its platforms to new states, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly.

On March 30, BetMGM announced a multi-year deal with Audacy, formerly Entercom Communications Corp., making BetMGM a preferred sports betting partner across Audacy’s broadcast stations, the Audacy and Bet QL apps and the BetQL Audio Network.

“Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space,” said Matt Prevost, BetMGM’s chief revenue officer. “In Audacy, we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.”

The partnership will bring BetMGM’s sports betting content to millions of sports fans who tune into Audacy’s broadcasts and podcasts. Under the agreement, BetMGM also will receive preferred access to Audacy talent. The partnership comes on the heels of several recent moves made by Audacy in the sports betting space, including the acquisition of sports data and iGaming affiliate platform QL Gaming Group and the launch of the BetQL Audio Network.

“The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before,” said Audacy President of Sports Mike Dee, who promised the deal would give its partners “a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors.

“We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis.”

According to InsideRadio.com, the rebranding of Entercom is part of what the company says has been its three-year effort to reposition itself into a multiplatform audio content and entertainment organization. “Our name no longer fits,” David Field, chairman, president and CEO told the Philadelphia Inquirer. “Entercom reflected radio only. We’ve outgrown it. It’s broader than that, and it also didn’t fit our aspirations.

“Audacy captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country’s best audio content and entertainment platform,” Field added.

BetMGM Partners with Detroit Tigers and Audacy

BetMGM last week revealed two new partners, Major League Baseball’s Detroit Tigers and sports audio firm Audacy.

BetMGM has become an official gaming partner of the Tigers under the terms of a multi-year sponsorship agreement.

Highlights of the sponsorship in the gaming category include BetMGM branding on scoreboards throughout Comerica Park, fan-focused promotions, integrated social media content, and more.

“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” said Peter Kent, senior vice president of corporate partnerships for the Detroit baseball club. “Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”

As part of the multi-year deal, BetMGM will be integrated across the Tigers’ digital and social platforms, including the MLB Ballpark App. BetMGM signage will also be prominently featured at Comerica Park, including on the out-of-town scoreboard and the speed pitch LED board.

BetMGM Chief Revenue Officer Matt Prevost said, “From day one, it’s been a priority for us to develop deep relationships with Michigan’s beloved sports teams. We look forward to our partnership with the Detroit Tigers and engaging with their fan base to offer best-in-class promotions and benefits only available on BetMGM.”

David Tsai, president, Midwest Group, MGM Resorts said, “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city. MGM Grand Detroit is ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge before, during, and after games for an innovative and exciting experience.”

The BetMGM app is available for download in Michigan on both iOS and Android and accessible via desktop at sports.mi.betmgm.com. As BetMGM continues to expand its platforms to new states, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly.

On March 30, BetMGM announced a multi-year deal with Audacy, formerly Entercom Communications Corp., making BetMGM a preferred sports betting partner across Audacy’s broadcast stations, the Audacy and Bet QL apps and the BetQL Audio Network.

“Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space,” said Matt Prevost, BetMGM’s chief revenue officer. “In Audacy, we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.”

The partnership will bring BetMGM’s sports betting content to millions of sports fans who tune into Audacy’s broadcasts and podcasts. Under the agreement, BetMGM also will receive preferred access to Audacy talent. The partnership comes on the heels of several recent moves made by Audacy in the sports betting space, including the acquisition of sports data and iGaming affiliate platform QL Gaming Group and the launch of the BetQL Audio Network.

“The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before,” said Audacy President of Sports Mike Dee, who promised the deal would give its partners “a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors.

“We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis.”

According to InsideRadio.com, the rebranding of Entercom is part of what the company says has been its three-year effort to reposition itself into a multiplatform audio content and entertainment organization. “Our name no longer fits,” David Field, chairman, president and CEO told the Philadelphia Inquirer. “Entercom reflected radio only. We’ve outgrown it. It’s broader than that, and it also didn’t fit our aspirations.

“Audacy captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country’s best audio content and entertainment platform,” Field added.

SuperDraft Launches Free Sportsbook

SuperDraft, the daily fantasy sports company recently staked by Caesars Entertainment, announced that it is launching a free-to-play sportsbook, its first new product since Caesars invested in the company.

Caesars Entertainment announced in January that it had acquired a minority interest in SuperDraft with the option to acquire 100 percent of the company.

The new free sportsbook app is basically a customer acquisition tool for states where sports betting is not yet legal, to identify possible new users for SuperDraft’s paid fantasy contests, CEO Steve Want gold the Sportico news site. The app’s prizes will include awards that can be redeemed at Caesars properties.

“The first step is to get our product out there to see what kind of traction we can get,” Wang told Sportico. “The next thing is to figure out whether the free-to-play customers have a propensity to wager in some capacity.”

SuperDraft operates in 35 states, catering to around 110,000 registered users.

“We’re not sure whether we’re going to get affiliate fees; it’s yet undefined,” Wang said. “Caesars made a big investment in us to help them build their customer base, and our job is to promote our DFS product and hopefully acquire new users with a sports betting app of some sort.”

Penn National Gets Permit for Virginia

Penn National Gaming obtained a temporary permit from the Virginia Lottery on March 17 to allow online sports betting through its Barstool Sportsbook app. The permit requires final regulatory approval, according to Yogonet.

“We look forward to adding Virginia to our portfolio of states where we operate sports betting as we continue our company’s evolution into the leading provider of retail and online gaming, live racing and sports betting entertainment,” said Penn National CEO Jay Snowden.

Virginia becomes the fourth state that includes Penn National’s app since Barstool’s debut last year.

The permit is one of a potential dozen online and mobile sports betting skins that expect to be available in the Commonwealth.

“I’m confident that Virginians will also enjoy engaging with Dave Portnoy, Dan ‘Big Cat’ Katz and other Barstool fan favorites on our Barstool Sportsbook app in the commonwealth,” Snowden said.

Wyoming Sportsbook Bill Moves to Senate

A bill that would legalize sports betting has been moved to the Senate floor by the Appropriations Committee after passing in the House 32-28.

Proponents says they are optimistic of passage.

Rep. Tom Walters, who wrote the bill, told lawmakers “These activities are going on, hosted through illegal offshore accounts. There’s no consumer protections, you could place a wager and win, if the bookie can’t pay, you’re out.”

Supporters argued that Wyoming is losing tax money to Colorado, which is one of the most successful sports betting markets in the West.

Under the bill’s provisions online sports betting would be authorized with at least operators would be allowed. They would need to be qualified in at least three other states. Operators will pay $100,000 for a five year license. Wagers would be taxed at 10 percent, which would go into the general fund.

Wyoming is very aware of competition from Colorado, which took a $326.9 million handle in January and from South Dakota, where sports betting was just legalized in Deadwood. Montana also has sports betting through the Montana Lottery.

North Carolina’s First Sports Betting Venues Open

The Eastern Band of Cherokee Indians recently opened North Carolina’s first legal sportsbooks, the Book, at Harrah’s Cherokee Casino Resort in Cherokee and Harrah’s Cherokee Valley River Casino & Hotel in Murphy. The tribe’s partners in the venture are Caesars Entertainment and William Hill, which Caesars has acquired. Principal Chief Richard Sneed said, “We are excited to offer legal sports betting at the Book, and just in time for March Madness.”

The Book at Harrah’s Cherokee Casino Resort includes reclining chairs for watching sports action on a 90-foot ultra-high definition screen. Gamblers can place their wagers at seven ticket-writer windows and 10 self-service betting kiosks. Private groups can reserve seating in the Fan Cave or Upper Deck.

At Harrah’s Cherokee Valley River Casino & Hotel, the Book features a 32-foot, ultra-high definition screen, four ticket-writer windows and five self-service betting kiosks.

Bally’s Continues Expansion

Bally’s Corp. is continuing its rapid expansion into new markets, announcing an agreement in principle to acquire U.K.-based online gaming platform supplier Gamesys Group PLC.

It’s the latest in a flurry of moves made by the former Twin Rivers Worldwide Holdings since it went public through a reverse acquisition by Dover Downs Gaming & Entertainment in 2018. All of it increases the operator’s footprint in both the land-based and online gaming markets. And none is more significant than the Rhode Island-based operator’s acquisition last October of the Bally’s casinos from Caesars Entertainment, after which the company was renamed Bally’s Corp.

The Gamesys deal is valued at around $2.75 billion. Bally’s will pay 1,850 pence (US$25.48) per share in cash for the company, the company said in a press release. That’s a 13 percent premium from Gamesys’ closing price the day before last week’s announcement. The company’s also offering an alternative payment of 0.343 Bally’s shares for every share of Gamesys, or about 1,655 pence apiece.

Gamesys shares jumped 18.76 percent to 1,950 pence in London trading at 13:10 p.m. on the day of the announcement. Bally’s closed at $66.34 in New York the day before the announcement.

Gamesys develops online games focusing on casino and bingo. Its shares have soared over the past year, alongside rival operators, as online gambling firms have benefited from the Covid-19 shutdown of land-based casinos.

“We believe that this combination would mark a transformational step in our journey to become a leading integrated, omni-channel gaming company with a B-2-B-2-C business,” Bally’s Chairman Soo Kim said in the press release. “We think that Gamesys’ proven technology platform alongside its highly respected and experienced management team, combined with the U.S. market access that Bally’s provides, should allow the combined group to capitalize on the significant growth opportunities in the U.S. sports betting and online markets.

“We are truly excited about the opportunities that this combination would offer and the enhanced and comprehensive experience and product offering that it would enable us to offer our customers.”

The combined group would be headquartered in Rhode Island and its shares would retain their listing on the New York Stock Exchange, where Bally’s trades under BALY.

“From our first meeting to now it has been the entrepreneurial energy of the two businesses that has brought us to the edge of creating a uniquely powerful company,” Gamesys CEO Lee Fenton said in the release. “Our shared passion and vision to capitalize on technology disruption to better serve our customers, wherever they may be, should make for an exciting journey for our employees, customers and shareholders alike.”

Fenton would become the CEO of the combined group after the merger, and two Gamesys directors would join Bally’s board. George Papanier, president and CEO of Bally’s, would stay on the board after the merger and oversee Bally’s land-based casinos.

The Gamesys announcement constitutes only one of many irons Bally’s currently has on the fire. Last week, the company announced that it has completed the previously announced acquisition of Monkey Knife Fight (MKF), the award-winning gaming platform and third-largest daily fantasy sports (DFS) operator in North America.

The acquisition makes Bally’s only the third sports betting company in the U.S. to have a fantasy sports segment, and advances the company’s long-term growth and diversification strategy to become the first truly vertically integrated sports betting and iGaming company in the U.S. with a B2B2C business model.

“We are pleased to have closed on our acquisition of Monkey Knife Fight,” said Papanier, “and are now focused on integrating this unique asset into our Bally’s Interactive division. Entering the daily fantasy sports market is an integral component of our omnichannel approach and an important milestone for our company as we continue our long-term diversification strategy.

“We look forward to providing sports fans across the nation with a dynamic and engaging DFS platform that is commensurate with the premier offerings that define the Bally’s portfolio.”

Monkey Knife Fight’s distinctive, user-friendly platform has approximately 200,000 registered users and 90,000 depositing players, which will contribute to Bally’s growing player database and provide the company with a significant advantage in launching its own B2C sports betting operations. In addition, the acquisition allows Bally’s to combine MKF’s expansive geographic presence.

Also last week, the company picked up a major partnership connected to its sports betting operation when Major League Baseball announced that Bally’s will be an authorized gaming operator. The deal gives Bally’s access to official league and team marks, logos and data, which it intends to use across its sports betting products, according to a news release. Bally’s also will include these in content that will be integrated into live MLB game coverage by its 19 regional sports networks that account for more than half of the U.S. MLB teams.

Bally’s has also announced partnership deals with the NBA and NHL since mid-February. Bally’s online sports betting and iGaming offerings are powered by Bet.Works. Last November, Bally’s Corp. bought the sports-betting platform and acquired naming rights to the 19 regional sports networks of Sinclair Broadcast Group.

The casino operator said there’s no guarantee that a firm intention to bid will be made for Gamesys, and any offer will be subject to shareholder and regulatory approval. Gamesys founders Noel Hayden, Andrew Dixon and Robin Tombs and shareholder HG Vora have indicated that they’ll support the deal, Bally’s said in the statement.

Meanwhile, Bally’s continues an effort to expand its land-based footprint. Last week, the company announced that it has been selected as one of three finalists for the new casino license in Richmond, Virginia. The $650 million Bally’s Richmond Casino Resort is the largest proposal for Richmond, and would come with the largest proposed upfront payment to the city, $100 million.

“We are excited and honored to have been selected as a finalist and have the continued opportunity to partner with the city of Richmond, its residents and businesses on this campaign,” Papanier said. “The Bally’s Richmond is truly a Richmond-first project, dedicated to supporting local businesses and minority organizations by driving job creation and developing sustained economic opportunities.

“We are confident that our proposal will provide incomparable economic benefits to the greater Richmond community, and we look forward to continuing our dialogue to prove to the city and its various stakeholders that Bally’s is for RVA.”

Bally’s Richmond would be strategically situated on a 61-acre parcel located at the intersection of the Powhite and Chippenham Parkways. Bally’s is currently working with its civil and traffic engineers, who have been conducting various surveys and assessments, to ensure multiple access routes into and out of the property that are not only convenient for patrons, but also efficiently direct traffic away from local major roadways.

Bally’s is also committed to preserving and enhancing the natural beauty of the site, including the natural, wooded surrounding and wetlands, which it intends to seamlessly integrate into its overall design.

The Bally’s proposal has the support of multiple leaders of the greater Richmond community.

Currently, Bally’s owns and manages 11 casinos across seven states, a horse racetrack and 13 authorized OTB licenses in Colorado. After pending acquisitions are final—Tropicana Evansville (Evansville, Indiana), Jumer’s Casino & Hotel (Rock Island, Illinois), and MontBleu Resort Casino & Spa (Lake Tahoe, Nevada), as well as construction of a casino near State College, Pennsylvania—Bally’s will own and manage 15 casinos across 11 states.

In its fourth-quarter earnings announcement earlier this month, Bally’s reported net income of $20.2 million in the quarter. Net income in the 2019 fourth quarter was $13.4 million.

Playtech to Open U.S. Live Casino Studio

London-based iGaming content supplier Playtech announced that it has secured a long-term lease for its first live casino studio in the U.S., after securing a lease to a site in the city of Southfield, Michigan which will be one of the state’s largest studios from which to stream live-dealer table games to internet casinos.

The state-of-the-art studio will feature Playtech’s best-in-class technology and video capabilities from its flagship Riga, Latvia studio. The scale of Playtech’s offering means it can offer integrated live content across retail and online channels and across product verticals, delivering live iGaming never seen before in the U.S. market, according to the company. The studio will deliver bespoke areas for operator-dedicated tables and networked tables, with room to grow and expand to support Playtech’s U.S. expansion.

Southfield, the location of the new Playtech Live Casino studio, is fast becoming Michigan’s leading technology and innovation hub, and is an approved location by the Michigan regulator. The studio will not only bring Playtech’s live entertainment and game show content to the burgeoning iGaming market in Michigan, but it will also provide local employment opportunities to the community of Southfield.

“The new studio in Michigan is the first step in our U.S. live expansion as we look to deliver live studios in all regulated states,” said Shimon Akad, chief operating officer of Playtech. “Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the U.S. market, featuring innovation and entertainment at its best. The scale of our technology and breadth of our product will allow Playtech to take the live iGaming experience in the U.S. to the next level.

“At Playtech, we pride ourselves in being a key member of all our communities, and we are thrilled to be bringing employment opportunities to local communities as part of our expansion in the U.S. With the effects of the global pandemic still felt in markets across the globe, it is more important than ever we support our local industries and communities.”

The news of the Michigan studio follows Playtech’s announcement in February of a strategic partnership to supply Parx Casino with multiple products across Playtech’s IMS Platform, which will commence with the launch of online casino in Michigan.

Entain Reports Profits, New Affordability Model

Despite the impact of the Covid-19 pandemic, Entain enjoyed an operating profit of £530 million (US$733.4 million) in 2020, up 2 percent. About 89 percent owes to online betting, according to City A.M.

“It is a great testament to the quality of our people and the strength of our business model that the group’s growth continued during 2020, despite the Covid-19-related sporting cancellations and retail closures that were necessary at times during the year,” said Barry Gilson, Entain’s non-executive chairman.

In other Entain news, the company will utilize a new model for early intervention of problem gaming throughout its U.K. portfolio. The goal is to find customers with the greatest risk, according to SBC News.

The model, developed over 18 months, relies on Entain’s proprietary ARC (Advanced Responsibility and Care) safer gambling player monitoring system. Constructed by an in-house team, ARC uses open source and commercial data with behavioral indicators to target at-risk customers.

“We have been working on player affordability concepts for the past 18 months as part of our ARC affordability program,” said Peter Marcus, group operations director at Entain.

Entain’s model comes at a time of regulatory debate on how far is far when it comes to discovering at risk gamblers. Tim Miller, executive director of policy development for the U.K. Gambling Commission said operators had to improve the way they measured and intervened what constitutes affordability.

“We firmly believe that a more personalized, individual approach to player protection is the way forward which is why, for the most vulnerable customers, we have taken action as soon as we can,” said Jette Nygaard-Andersen, chief executive of Entain. “We are deeply committed to giving every customer the best experiences and protection we can, tailored to their particular needs.”

Entain expects its ARC model to go live across its 14 U.K. brands this summer.

In its annual gender pay gap report, Entain said it has improved its efforts to bring parity in pay throughout the company.

Entain has a median hourly pay gap of 7.1 percent, compared to the U.K. national average of 15.5 percent for mass-market businesses. The company reached this goal across its Ladbrokes Coral retail estate business, which employs 54 percent women.

The median bonus gap stayed at 13 percent as a result of delayed 2019 payments in its office and stadia units, according to SBCNews.

In 2020, Entain kicked off new directives towards parity, improving group-wide inclusivity and increasing the talent development capabilities.

Entain coupled with LinkedIn to reach out to female candidates outside its primary business which received an 8 percent increase in female applicants. This year, Entain will launch a succession planning tool to make sure gender parity is part of discussions with all candidates.

Also in 2020, Entain finished its initial career development program for 250 female industry executives. The company emphasized broader gender parity awareness and education directives, including a network series hosting over 200 business leaders.

“Our ambition is to make sure everyone here at Entain feels valued, respected and included,” said Nygaard-Andersen. “Inclusion is embedded in everything we do, because we know when we feel respected and heard we do our best work.”

In related news, Miller addressed industry executives and stakeholders at the CMS Law Gambling Conference on responsible gaming issues. The strategic approach balances the industry’s commercial interests with consumer safeguards and protections.

LeoVegas Acquires Stake in Startup SharedPlay

Stockholm, Sweden-based online gaming operator LeoVegas, through LeoVentures, is investing €1.1 million to acquire a 25 percent stake in SharedPlay, a startup company that provides technology to transform single-player iGaming sessions into multi-player experiences.

The deal gives LeoVegas the option to increase its ownership in the future in accordance with predefined conditions.

SharedPlay is a new company that enables players to share their gaming experiences with each other, among other things through the industry’s first solution for playing casino games in multi-player mode. The company was founded by Karolina Pelc, one of the most prominent profiles widely associated with casino product and innovation expertise.

Interest in sharing and following each other’s experiences online has long been popular in other entertainment categories such as computer games, music and film. This trend is now growing also in gaming and casino. SharedPlay’s mission is to transform solitary game sessions into engaging multi-player and entertaining experiences. This is made possible by being part of a social community while playing, and enables players to share their experiences digitally.

“We see a new behavior in the gaming market as well as in many other digital consumer segments—it’s about sharing your fun and excitement with your friends, but also with others who have the same interest,” said Gustaf Hagman, LeoVegas group CEO. “The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”

Karolina Pec, founder and CEO of SharedPlay, added, “SharedPlay was established to capitalize on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry. We aim to create the best and most engaging product for making casino more social among players.

“There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience. LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development, and have shown through their other investments that they are proficient at driving growth and creating value.”

Online Gambling Sites Offer Exclusion Options

Self-exclusion lists are a long-standing tool to keep problem gamblers from stepping inside a casino. Sports betting companies are now aligning themselves with firms that offer something similar for online sites.

Unibet will let its U.S. customers use software from U.K.’s Gamban to ban themselves from gambling sites on multiple devices. FanDuel did likewise with software that blocks thousands of licensed and unlicensed gambling sites, including new ones which might crop up, according to the Associated Press.

“Educating customers about the importance of gambling responsibly and within limits is a business imperative and ethically the right thing to do,” said Carolyn Renzin, chief risk and compliance officer with FanDuel Group.

This is a long time coming said Jack Symons, Gamban’s co-founder. “As the largest real-money gaming provider in the United States, FanDuel Group is making a statement of intent and throwing down the gauntlet to operators across the industry to offer self-exclusion support for their vulnerable customers.”

Most sports betting and online casino companies provide some type of actions for problem gamblers, among them cool-down periods in which customers can have their accounts suspended for a length of time.

Keith Whyte, executive director of the National Council on Problem Gambling, supports such moves.

“Self-exclusion is one part of what should be a comprehensive network of problem gambling prevention, education, treatment, enforcement, research and recovery services in every state.”

Nebraska Lawmakers Consider Mobile Keno

The Nebraska Legislature’s General Affairs Committee recently heard testimony about allowing keno to be played on mobile phones, which would help bars and keno parlors compete with new casinos scheduled to open next year.

Currently players pick numbers on a sheet of paper and submit them to a keno operator, usually a bartender or parlor employee. The game has been legal for decades. But now industry and city officials are concerned they’ll lose revenue to casinos, which will be allowed under a constitutional amendment voters approved last year.

The provision, included in a larger gambling bill, would allow keno players to bet using their mobile phones via an app linked to their bank accounts. Players could not use credit cards on keno bets and geofencing technology would limit play to locations where keno is permitted.

Bellevue City Finance Director Richard Severson said keno has generated $7.5 million in local revenue over the last decade. City officials have used the funds to upgrade parks and promote economic development, among other initiatives. “Needless to say, that $7.5 million was very helpful without us raising property taxes or raising the revenue some other way,” Severson said.

Jack Cheloha, a lobbyist for the city of Omaha, said his city has used its keno revenue to buy police cars, pay for cleanup projects and pay off lease-purchase bonds on TD Ameritrade Park, the downtown baseball arena that hosts the College World Series.

Nate Grasz, policy director for the Nebraska Family Alliance, said the measure is an attempt to offer a new form of gambling that goes beyond last year’s casino legalization measure. It’s likely to disproportionately impact the state’s poorest residents, he said. “Government should not actively seek to willfully cheat its own citizens,” Grasz commented.

Some lawmakers said they were concerned a mobile app would make it easier for compulsive gamblers to empty out their bank accounts. Others questioned whether casinos will actually hurt the keno industry once they’re open. State Senator Tom Brandt said he doesn’t see keno games based in bars and casinos as competitors. “My experience is that regulars of bars go in there to drink beer, and keno happens to be there. It’s sort of a different crowd than those who would go to a casino,” he said.

888 to Expand in the U.S.

U.K.-based 888 Holdings Plc hopes to expand into the United States iGaming market, and is considering a potential public offering.

“There might be opportunities like that, to float, to re-float, to split out; there are many different structures,” CEO Itai Pazner said in an interview with Bloomberg News following a strong financial statement. “I assume down the line, we will consider different options as the U.S. becomes more meaningful.”

The company also seeks media and brand deals that could enhance its presence in the U.S. The company would be amenable to joining with European operators as well as any takeover approaches it might receive, Pazner said. “We’re in contact with bankers and advisers,” he said. By the end of 2021, 888 hopes to have a presence in seven states.

The company has seen its business explode with the surge in online betting resulting from Covid-19 lockdowns.

Pazner said 2020 was “a landmark year for 888, with our team navigating the many challenges presented by a global pandemic to deliver record financial results, and significant progress against our strategic priorities.

“We welcomed a record number of new members to our brands, nearly one and a half million, with our differentiated products and our big data supporting highly effective marketing.”

The company’s group revenue swelled 52 percent to £607.6 million (US$849.7 million) in the 12 months ending December 31. Adjusted profits before tax soared 218 percent year-on-year to $116 million. 888 experienced 63 percent growth in U.K. revenues after pouring more than 700 new games into its casino business, according to City A.M.

The company said 2020 was transformational, as it unveiled an in-house sports betting platform. Last year also witnessed the rise of Poker8, the company’s first mobile poker platform, which led to 48 percent growth in poker revenue.

Final Game of the 2021 NCAA Tournament

The final game of the 2021 NCAA Tournament is here as the undefeated Gonzaga Bulldogs take on the two-loss Baylor Bears in the National Championship on Monday night. Read below for a full breakdown of how bettors at PlaySugarHouse.com and BetRivers.com are wagering on the title game.

Championship Preview:
9:20 p.m. ET: #1 Gonzaga (-5, -210 ML) vs. #1 Baylor (+165 ML). O/U 160

Gonzaga advanced to the championship game thanks to a 35-foot game-winning buzzer-beater from Jalen Suggs in overtime against UCLA. The Final Four win marked the first time all tournament the Bulldogs were unable to cover. Gonzaga enters the game five-point favorites, marking just the fourth time all season the Bulldogs are favorites of less than double-digits, and are 2-1 ATS in those games.

The public is currently backing Gonzaga to cover with 60% of the spread handle and 53% of the spread bets. More surprising is the fact that the public is currently backing Baylor to win with 72% of the ML handle and 75% of ML bets.

Gonzaga and Baylor account for 47% of the total NCAA Championship futures handle with Gonzaga being responsible for 36% of the handle and Baylor backed by 11%. Entering the Final Four, Suggs was +400 to win the Most Outstanding Player Award, but following his now legendary second-half performance against UCLA, the freshman phenom is now tied for the shortest odds to win the award with teammate Drew Timme, who was +150 prior to the Final Four.

Most Outstanding Player Odds:
Jalen Suggs (GU) +100
Drew Timme (GU) +100
Davion Mitchell (BU) +250
Joel Ayayi (GU) +700
Jared Butler (BU) +700

Notable Futures Bets:
$10,000 on Drew Timme to win MOP (+250)
$8,000 on Baylor to win NCAA Championship (+350)
$5,500 on Baylor to win NCAA Championship (+475)
$4,000 on Gonzaga to win NCAA Championship (+205)

Notable Game Bets:
$7,200 on Gonzaga -3 1H (-114)
$6,000 on Gonzaga ML (-208)
$5,500 on Baylor +5 (-108)
$5,000 on Gonzaga -4.5 (-120)

If you’re in the New Jersey or Philadelphia area you can bet online on the game at PlaySugarHouse.com. And if you are in Indiana BetRivers.com is your site to place a wager.