When the Twin Rivers company of Rhode Island bought Bally’s Atlantic City in April 2020, it changed the entire company. Already a fast-growing gaming company, the purchase of Bally’s and its signature brand gave Twin Rivers a classic gaming identity. Since then the company has rebranded all of its casinos. Helping to make that happen are the father-son team of Phil Juliano, Bally’s executive vice president, casino operations and chief marketing officer, and Paul Juliano, the senior vice president of operations. While the Bally’s Atlantic City buy was important, the property required a complete renovation, something that Phil says will happen by Memorial Day. Paul, meanwhile, outlines the changes in Atlantic City and across the Bally’s portfolio of properties. They spoke with Global Gaming Business (Casino Connection’s parent company) Publisher Roger Gros via Zoom in late February.
