The eastern market, particularly Atlantic City, has been a tough one for Caesars Entertainment in recent years. Prior to the purchase by Eldorado Resorts two years ago, Caesars had not reinvested in its resorts in the city—Caesars Atlantic City, Harrah’s Resort and the Tropicana, as well as Harrah’s Philadelphia—for some time, resulting in lower revenues and fleeing customers. John Koster was appointed president of the region just over a year ago and has overseen a renewed investment in the company’s casinos there. He talks about renovated hotel rooms and suites, upgraded food-and-beverage options and the need to re-introduce the Caesars properties to the northeast market. He spoke with GGB Publisher Roger Gros in a suite at Caesars Atlantic City in August.
