Scientific Games, Golden Nugget Launch NJ Mobile Sportsbook

Scientific Games has partnered with Golden Nugget Online Gaming to launch a mobile sportsbook in New Jersey using SG’s OpenSports platform. Sci Games’ Cathryn Lai (l.) says OpenSports will raise Golden Nugget betting to “new heights.”

Scientific Games Corp. announced that it has launched its comprehensive mobile sports betting solution with leading U.S. casino operator Golden Nugget Online Gaming in New Jersey.

The deployment will see Golden Nugget’s customers benefit from SG’s OpenSports product suite and managed trading services from Don Best Sports, as the operator migrates onto Scientific Games’ sports betting technology. This includes the launch of a native iOS application that allows users to enjoy a unified experience and navigate through Golden Nugget’s full offering through a single app.

Last month, Golden Nugget launched online casino and digital sports betting content in Michigan with Scientific Games, offering a wide range of in-house and third-party content and wager on sports via the OpenSports and OpenGaming platform.

The New Jersey digital sports betting launch with Golden Nugget adds further weight to Scientific Games’ presence in the U.S. market, with the company set to strengthen its partnership with the leading operator later this year by delivering its OpenGaming platform in Pennsylvania.

“Scientific Games’ OpenSports platform has a well-deserved reputation for being robust and scalable, and our initial experience in Michigan, amid a very busy sporting period, has been positive,” said Thomas Winter, president of Golden Nugget Online Gaming.

“As we expand together across the U.S., we are delighted to enter the next phase of our partnership in New Jersey, where players will be able to enjoy an upgraded betting experience and advanced product features such as Bet Builder, Parlay Boosts, Daily Enhanced Odds (Golden Lines, Notorious Vig), Quick Parlays, Same-Game Parlays, Cash Out and promotions such as Next Bet On Us.”

Cathryn Lai, senior vice president and general manager, U.S. digital at Scientific Games, said, “Golden Nugget’s launch in New Jersey represents an exciting and important milestone in a partnership that we believe will flourish right across the U.S. moving forward. It serves as a testament to the power of OpenSports, which is ready to take the player offering in the Garden State to new heights.”