BetMGM, SportsGrid, Announce Expanded U.S. Partnership

BetMGM and SportsGrid have expanded their partnership, with one company delivering data and the other related content. This involves broadcasting, including in-game analysis.

Back in February, BetMGM and SportsGrid established a partnership, with one side delivering betting data and the other delivering related content on sports.

The agreement worked so well, the two firms agreed to expand and extend their relationship, Business Insider said.

Under terms of the multi-year agreement, BetMGM’s trading team and experts will offer insights during SportsGrid broadcasts, which includes Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime. SportsGrid’s lead pro football analyst Warren Sharp will also deliver reports from MGM Resorts properties.

“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,” said BetMGM Chief Revenue Officer Matt Prevost in a statement.

Odds and betting promotions will be featured throughout Ferrall Coast to Coast, hosted by sports broadcaster Scott Ferrall.

“By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties,” said SportsGrid COO Adam Kaplan.

Sharp’s live reports will go out over SportsGrid’s content platforms which consists of the video streaming network, website, digital syndication publisher network and social media for both partners.

“I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real time insights and analytics throughout the NFL regular season and playoffs,” Sharp said. “This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props.”