BetMGM Inks Deal With EveryMatrix

EveryMatrix signed an agreement with BetMGM to give players access to more games for its iGaming business. The deal included selecting games from two in-house studios in New Jersey.

EveryMatrix on June 29 signed a deal with operator BetMGM that offers players entrée to games through a pair of in-house game studios on its New Jersey platform. Players can choose content from Spearhead Studios and Armadillo Studios, according to Yogonet.

The studios created branded titles such as “John Daly Spin It And Win It” and “The Lioness with Amanda Nunes, “ themed around the larger-than-life PGA golfer and former UFC Women’s Bantamweight Champion, respectively.

“EveryMatrix is delighted to contribute to BetMGM’s massive successes, with new titles in the second half of the year,” said Erik Nyman, president of EveryMatrix.

At the same time, the new titles will strengthen BetMGM’s position, said Oliver Bartlett, director of gaming, BetMGM.

The first quarter proved successful for EveryMatrix. Gross profit grew across all business segments increasing by 14 percent year-over-year to €13.9 million (US$14.6 million). This result was driven by substantial growth around the world and the stabilization of German revenues after the regulatory changes there.