27th Annual Polar Bear Plunge

Resorts Atlantic City will once again host its annual Polar Bear Plunge on the beach in front of the casino on New Year's Day. What better way to start the year off than a cold dip in the ocean! The Plunge benefits the Multiple Sclerosis Association of America. After-party at Landshark Bar & Grill.

The Atlantic City Polar Bears will make their 27th annual plunge into the Atlantic Ocean in front of Resorts Casino Hotel at noon on New Year’s Day. This year’s plunge will benefit the Multiple Sclerosis Association of America, MSAA.  Monetary donations can be made by visiting atlanticcitypolarbearclub.com or by purchasing a T-shirt at the event.

The Polar Bears will ‘swim’ whether there is rain, sleet, snow or hail. To join them for the big New Year’s Day Plunge, come in a bathing suit (no wet suits allowed – that’s cheating). Everyone who jumps into the icy ocean will receive a Finisher’s Certificate.

Take the Plunge for the Multiple Sclerosis Association of America at the 27th Annual Atlantic City Polar Bear Plunge

WHEN: Monday, January 1, 2018
10:30 AM – Registration, live radio broadcast from 100.7 WZXL, and pre-party
12:00 PM – Plunge!
12:15 PM – After-party at Landshark Bar & Grill with JoJo and Scotty broadcasting live and food/drink specials